Green Blog
A better web. Better for the environment.
Today is Blog Action Day
10/15/07
Posted by Karen Wickre, Google Blog team
Around Google we know firsthand the value that small changes, aggregated on a large scale, can bring to people everywhere. It's how our
search engine
and
advertising system
work: every click counts. Similar thinking — local action, global impact — is what made Cyan Ta'eed, her husband Collis Ta'eed, and Leo Babauta create
Blog Action Day
, a worldwide initiative to get blogs posting about a common cause: the environment. As Cyan has said of bloggers and readers around the world, "If they all make a very small change it could be very effective, and a small step but an important step" on the road to addressing climate change and other environmental challenges.
In this first year, more than 10,000 bloggers are participating in Blog Action Day around the world. We're pleased to be among them.
Fifteen of our corporate blogs are posting today, on topics varying from this weekend's
International Clean-up Day
to this year's
Nobel Peace Prize recipients
. Other blogs covered a
competition for the best sustainable designs
using SketchUp,
green programs on YouTube
and the efforts of the
Bioneers
to bring together thinkers from many disciplines to tackle environmental issues. We also enjoy various company-wide green initiatives, from offering employees shared
hybrid cars
on-site to serving organic food to installing
solar panels
.
We look forward to seeing the momentum of Blog Action Day, and we encourage you to join the many bloggers and citizens who are making their voices heard about environmental concerns.
Update:
Check out posts on more participating Google Blogs:
Blogger Buzz
,
Blogger Buzz - ES
,
Checkout Blog
,
Finance Blog
,
Google Base Blog - DE
,
Inside AdSense
,
Inside AdWords
,
Inside Google Book Search Blog
, the
Google Italy Blog
and Blogs of Note -
EN
and
ES
.
Nobel Peace Prize for climate change advocates
10/15/07
Posted on behalf of the Google.org team by David Bercovich, Product Marketing Manager, Google, Michael Terrell, Team Member, Google.org, and Adam Borelli, Team Coordinator, Google.org
Last week the
Nobel Foundation
awarded Al Gore and the United Nations
Intergovernmental Panel on Climate Change (IPCC)
the Nobel Peace Prize. Former U. S. Vice President Al Gore was honored for his work on climate change and his Oscar winning documentary
An Inconvenient Truth.
The IPCC, a joint project of the United Nations Environment Program and the World Meteorological Organization, was honored for its efforts over the past two decades to educate the world about climate change. Earlier this year, the IPCC issued its strongest
statement
to date, finding the evidence of climate change "unequivocal" and concluding with 90% certainty that humans are the cause.
In awarding the Nobel Peace Prize to leaders in the battle against climate change, the Norwegian Nobel Committee emphasizes that the problem's effects go beyond climate, and extend to individual security and opportunity. In the award
press release
they state:
"Indications of changes in the earth's future climate must be treated with the utmost seriousness, and with the precautionary principle uppermost in our minds. Extensive climate changes may alter and threaten the living conditions of much of mankind. They may induce large-scale migration and lead to greater competition for the earth's resources. Such changes will place particularly heavy burdens on the world's most vulnerable countries. There may be increased danger of violent conflicts and wars, within and between states...the Norwegian Nobel Committee is seeking to contribute to a sharper focus on the processes and decisions that appear to be necessary to protect the world’s future climate, and thereby to reduce the threat to the security of mankind. Action is necessary now, before climate change moves beyond man’s control."
Al Gore has
argued
for rising to meet the challenge of climate change from a moral perspective: "The climate crisis offers us the chance to experience what few generations in history have had the privilege of experiencing: a generational mission; a compelling moral purpose; a shared cause; and the thrill of being forced by circumstances to put aside the pettiness and conflict of politics and to embrace a genuine moral and spiritual challenge."
We agree wholeheartedly, and congratulate Al Gore and the IPCC on this historic recognition!
International Cleanup Weekend: Think globally, clean locally
10/1/07
Posted by Steve Miller, Google Earth Outreach
On October 13
th
and 14
th
, Googlers and many people around the world will head out to clean up local parks, beaches, trails and other places close to home. We'll be planning our cleanups using
Google Maps
and sharing our plans with friends and families, along with an invitation to help. So far, Googlers have sent in almost 100 cleanup maps and proposed plans, and have invited more than 900 of their personal contacts to help.
And since many small cleanups add up to one big impact, we hope you'll join in too. It takes just a few minutes to plan your own cleanup, make a map of it, and send your map to us -- we'll add it to a growing map of all the cleanups around the world. If you keep your cleanup small (groups of 6-10 people work best) and close to home, it'll be easy to organize and you can be sure that you're doing what's most important for your neighborhood. After your cleanup, share your work with the world by posting photos and videos to your map.
If you'd like to join this global effort, you can
get started here
.
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