Green Blog
A better web. Better for the environment.
2011 Google Green Search Trends
12/15/11
One of the things I enjoy most about working on
Google’s green team
is understanding what gets people interested in green topics. One way to uncover that is to look at the most popular searches. This year’s
Zeitgeist
, released today, highlights the fastest rising searches in 2011 and includes several categories related to the environment.
We could have guessed that
solar
would be popular, but who knew so many people were searching for
backyard chickens
and
garbage island
? I learned a few things, too -- about an
earless bunny
that created a stir about radiation, and microorganisms that light up Puerto Rico’s famous
bioluminescent bay
.
To explore top green searches in the US in the Zeitgeist, you can find lists in the
Science
,
Tech & Gadgets
, and
Quirky
categories. The lists include top searches in alternative energy, rare wild animals, hybrid and alternative vehicles, environmental questions, what people are reusing, quirky environmental, waste disposal, and sustainability.
As part of
Google Green
, we created the
Green Scrapbook
so you can explore these green trends, choose your favorites, and reveal videos and surprising facts about them. As you click around, you create your very own 2011 Green Scrapbook, which you can personalize with your name on top and share with your friends. Check out the highlights video:
Google continues to create a
better web that’s better for the environment
. So it’s encouraging to see that 2011 was another year when people were using the web to find information and resources to make greener choices. We hope that the more we understand about garbage islands, the more we’ll choose to use
reusable bags
. And the more we understand
what deforestation is
, the more we’ll want to protect the cute
red panda
. I’m off to make my
2011 Green Scrapbook
to help spread the word!
Posted by Erin Carlson Reilly, Google Green Team
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